Prevention through diet and lifestyle change appears to be the best strategy for dealing with these diseases of affluence and increasing the consumption of dietary fibre is one of the key elements in the efforts to contain them. The main challenge confronting Ascentia was that the BARLEYmaxTM grain was still at an early stage of development and required further research and breeding in terms of the commercial viability of producing the grain. It was given the name resistant starch. Each Barley Max sachet or capsule contains pure barley grass powder. In manufacturing, barley is used as a food grain, natural sweetener, and as an ingredient for brewing beer and making alcoholic beverages. A raw dried juice powder of organic barley grass and organic alfalfa grass with nothing else added. They also promote the second meal effect which is when one meal lowers the glycaemic response of a subsequent one. This led the CSIRO team to suspect that SCFA were the mediators of the beneficial effects of fibre on gut health. BARLEYmax is a grain that has been developed through non-genetic means by CSIRO, it has got the highest fibre of any grain that's on the market and it has a very particular type of fibre and that's called resistant starch, which CSIRO scientists and other scientists around the world are now discovering has got enormous benefits for our digestive health. Almost universally, starchy foods are cooked to increase their digestibility and palatability through gelatinisation. Resistant starch mechanisms. Snoswell was interested in the way sheep used the products of rumen bacterial fibre fermentation. This project is part of the VizbiPlus initiative [http://vizbi.org/plus/], which is partially funded by an Inspiring Australia grant from the Australian Government. As David Topping recalled: ‘We wanted to know if the material would perform as a commercial food ingredient and Mr Downes said that it was easy to make bread out of it – any fool could use it so our colleagues in Canberra grew enough and we fed it to humans in a variety of foods and as they say the rest is history.’. CSIRO has long been interested in barley as a grain with human health benefits. Subsequently an unincorporated joint venture (UJV) involving just two parties ‘ CSIRO and ACVL – was established in June 2005 to ensure the continuation of a commercial path to market for the BARLEYmaxTM grain. This has been a strategy Popina have already used for the Japanese market. Following the lengthy testing process, an EOI process resulted, in 2008, in the joint venture licensing Austgrains Pty Ltd to grow, produce and then distribute the BARLEYmaxTM grain in the initial markets to be targeted (Australia and New Zealand). We partner with small and large companies, government and industry in Australia and around the world. Increased wholegrain intake is associated with a lower risk of certain cancers, heart disease, diabetes, stroke and may even help with weight control. Max Energy and Detox Super Food Pills with Spirulina, Spinach, Kale, Turmeric, Probiotics 4.5 out of 5 stars 363 that’s how it started so they sent us some across, we analysed it not only did it contain a lot of resistant starch – the alterations in starch synthesis in the grain raised the level of total dietary fibre in the grain to levels found in fibre concentrates such as wheat bran. In reality, these diseases are a global problem and have a common risk factor – the consumption of highly refined processed foods as the whole food chain becomes industrialised. CSIRO approached Mr John Downes an Adelaide baker, to clarify whether he would be able to produce bread containing the BARLEYmaxTM grain. Through the CSIRO brand and their name, which is a very recognised brand in Australia, we believe that it's helped us, our brand enormously, we're a stronger business now and I have had a very good overall relationship with CSIRO and very happy to have worked with them and hopefully we'll continue to work very successfully with them into the future. As expected it had a high level of resistant starch but it was also high in total dietary fibre, protein and lipid. One of the key challenges is to increase the volume of production of the BARLEYmaxTM grain. Despite this, gut health including colorectal cancer is poor. This is starch which escapes digestion in the small intestine and enters the large bowel where it is digested by the microflora. It is a difficult concept to grasp because we’re not talking about feeding you, we’re talking about feeding your bacteria.’, Popina food services, http://www.businessinfocus.com.au/index.php/2013/06/popina-food-services/, CSIRO cereal a real superfood, http://www.smh.com.au/lifestyle/diet-and-fitness/csiro-cereal-a-real-superfood-20110705-1gzvz.html, M2 Presswire (2008), Food manufacturers will soon have access to a new CSIRO-bred barley variety which has significant human health benefits, www.soyatech.com/print_news.php?id=8994. These waste streams are high in fibre polysaccharides. In August 2009 Popina Foods, through Goodness Superfoods released two cereals (Digestive 1st and Protein 1st) containing BARLEYmaxTM and these were distributed through Woolworths. The fermentable fibre gap was (and remains) a major public health concern as well as a business opportunity for the Agri-food sector. The discovery of a special type of fibre component called resistant starch led to a grain that battles disease. There is another paradox ‘ that of the Africans whose dietary habits gave us the fibre hypothesis. [Source: The BARLEYmax Better Nutrition Report published by the BARLEYmax Joint Venture representing CSIRO and Australian Capital Ventures Ltd, July 2009]. CSIRO has a long history of research into dietary fibre from its extensive research on the nutrition of sheep and cattle. Hand-in-hand with technology refinements are the development of international expansion opportunities for the incorporated entity. :  With the switch from animal to human nutrition, and the appointment of Basil Hetzel as Chief of the redirected Division of Human Nutrition, research into fibre continued and several myths regarding fibre and human health were debunked. Called BarleyMax , it is much higher in beta-glucan than existing Australian barley and other foods. [Image changes to the camera panning in on different areas of the factory and then back to Arnold], The relationship has been a good one with CSIRO. Bird AR, Denton E, Lang T, Topping DL, 1999, PP2915 Food supplement. Australia needs practical, effective diet and lifestyle solutions that can help reduce the burden of these chronic diseases. This was a high amylose maize starch called Hi-maize® which exploits the difference between the two major forms of starch ‘ amylose and amylopectin. The body's immune system strengthens (less sickness). "I have used BarleyMax for the last 10 years and find it the best supplement out there. A wholegrain developed by CSIRO has superior health benefits that can help combat cardiovascular disease, Type 2 diabetes and colorectal cancer. NET WEIGHT: 10 … Barley + contains the non-GMO BARLEYmax™ grain which has more of the 3 important fibre types together in 1 grain, developed by Australia’s leading scientific research organisation, the CSIRO. Clearly, these are very valuable attributes and were achieved at relatively modest levels of consumption. BARLEYmax™ is now licensed to a CSIRO spin-off company, The Healthy Grain . Over time Popina Foods has built a reputation as a health food manufacturer that stocked to major retail players, such as Woolworths, Coles and Franklins. Apparent fibre consumption is high by international standards yet gut health including high rates of colorectal cancer, is poor ‘ the so-called ‘Australian paradox’. Starch fermentation favours the production of butyrate, the SCFA that is a preferred substrate for colon cells and helps to maintain a normal colon cell population through a variety of mechanisms. Subsequently, they demonstrated that short chain fatty acid levels were also high in the colon of pigs which, with rats, are accepted experimental models for human nutrition and were making a significant metabolic contribution in these non-herbivores raising the question as to the situation in humans. The BARLEYmaxTM project officially commenced during the latter part of 1998. Nutritional trials showed that they are extremely effective in raising large bowel SCFA but the tonnage was insufficient to sustain production. [Image of different muesli based food products on shelves appear on screen]. The consumption of highly refined, fibre-depleted, energy-dense foods has emerged as a dominant contributor to obesity and the increased risk of these conditions. Minerals present include potassium, calcium, iron, phosphorus, and magnesium. It subsequently emerged that undigested starch was the key contributor to the low incidence of gut health problems in the study of native Africans that led to the development of the fibre hypothesis discussed earlier. One particular barley grain emerged from research as having higher fibre content and enhanced nutritional benefits compared with regular barley. However following the establishment of a collaboration between CSIRO’s David Topping and the University of Adelaide’s Dr Alan Snoswell in the late 1970s it became clear that there is more to the value of fibre than simple indigestibility. As Lindsay Adler pointed out in 2013: ‘The BARLEYmaxTM grain was a bit before its time…it needed a few more years because not only did you have to do breeding which takes many years due to biological limitations, but to prove the value proposition, you have to do clinical trials…we kept pouring money into the company. Reducing the incidence of chronic disease through improved diet. BARLEYmax™ also benefits grain growers, through additional earnings from guaranteed prices for barley and diversification of farm business models. Batey I, Morell M, Topping DL, 2001, PCT/WO02/37955/A1 Barley plant with high amylose starch . Plant Industry focussed their attention on genetics and breeding a superior barley grain, while Health Sciences and Nutrition looked for nutritional and clinical evidence to support the new barley grain. :  The supplement comes from a well-known company and the main ingredients involved are nutritious with documented health benefits. A variety of flavors are available in many different supply sizes to suit your lifestyle and needs! Barley Plus Pty Ltd, which later became Ascentia, was officially established in 2001 to commercialize the BARLEYmaxTM grain, initially in the Division of Plant Industry and later as part of the Food Futures Flagship. Thanks. (https://www.mayoclinic.org/) Now, if we are not able to ingest Vitamin C through fruits and vegetables, we can also get our daily dose from food supplements, especially Barley Max. We have received your enquiry and will reply soon. Bully Max Food and Supplement combo pack — everything your dog needs to pack on muscle and boost health. Comparative structures of amylose and amylopectin. Dietary supplements are widely available in health food stores, grocery stores, pharmacies, on the Internet, and by mail. In October 2007 positive outcomes were announced following a study undertaken at the CSIRO Human Nutrition Clinic (Adelaide). The company BARLEYmax Enterprizes Pty Ltd has plans to expand internationally as do the manufacturers of BARLEYmax food products. Barley Max powder in a 8.5 oz container has 120 servings, which boasts a 2 month supply for one person. Investment for the company was provided by Australian Capital Ventures Ltd (ACVL), and CSIRO with Dr Jim Peacock as Chairman. Sorry, an error has occured, please try again. It is thicker than most greens and a much richer flavor too. Conditions such as colorectal cancer, cardiovascular diseases and diabetes are the major causes of premature death and disability in affluent countries including Australia, the United States and Japan. They showed that the short chain fatty acids were present also in the large bowel of rats at high levels. Enter a valid email address, for example jane.doe@csiro.au. Discussions are underway with potential partners in Japan to explore the possibility of establishing arrangements around growing the grain. CSIRO, Australia’s research organisation, took a strain of the Himalayan barley that we enjoy so much in Nepal and developed it using conventional breeding for Australian conditions. While these organisational developments were occurring, the four step research program described above was pursued. This contact with Snoswell, led to the realisation that volatile fatty acids were present also in significant amounts in the large bowel of non-herbivorous animals and were formed by the same processes. Step 1 – was analysis of the composition of the new barley. BARLEYmax is high in fibre, particularly resistant starch. In addition, the total savings in health system costs from increased dietary fibre intake are forecast at up to $17 million per year. This is diametrically opposed to the situation in the Europeans who were affected much more by non-infectious gut health issues. BARLEYmax TM BARLEYmax is a novel barley grain developed in Australia by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) using traditional cereal breeding methods. Not all products found in all stores. An opportunity to find new ingredients to fill the gap came from a meeting in 1998 at CSIRO Black Mountain between Drs Jim Peacock and Matthew Morell (Division of Plant Industry) and Tony Bird and David Topping (Division of Human Nutrition), to identify the possibilities for new value-added grains, especially ones high in resistant starch. The disadvantage of amylopectin is that it is very slow to retrograde on cooling. BARLEYmax grain. Imported from New Zealand, Barley Max is made from pure, natural, and organic New Zealand barley. We'll need to know what you want to contact us about so we can give you an answer. We asked CSIRO to more or less authenticate the type of products that we were making in terms of the health that we were offering our consumers and they've been able to do that. BARLEYmax: the grain that is better for you. In order to grow both domestically and internationally, the decision was made for BARLEYmax Enterprises Pty Ltd to undergo an IPO in 2015. Application of modern analytical tools to their staple foods show that their fibre content is actually quite low, certainly lower than the Australian values suggesting their diets have some other health-promoting component. BarleyMax® is a one-of-a-kind super food that helps build strong, healthy new cells in your body. Rich in Many Beneficial Nutrients. Their staple maize porridge is eaten cold after overnight storage. Luckily, Barley + provides a valuable mix of dietary fibre types all together in the one whole grain, and Barley + can also contribute significantly to your total daily dietary fibre intake. Barley Max NZ 500mg Capsule | Organic Barley Grass Powder from New Zealand Barley Max is pure organic barley grass powder, placed in vegetable capsules, making it easier to digest. The native Africans were at greater risk of infectious diseases but were almost free of what they called the diseases of civilisation. Arnold May: Our core business has always been in food manufacture, primarily muesli based breakfast cereals and more recently over about the last ten years we've been making muesli bars. There is also a potential move to export the manufactured product into international markets. CSIRO scientists have seen the potential to enhance the nutritional value of wholegrains, like barley, to help combat these health problems. Barley Max is a perfect supplement in the market from Hallelujah Diet which is known for boosting the digestive and absorptive health of the users globally. Super Greens 150 Capsules - Green Juice Superfood Supplement with 25 All Natural Amazing Ingredients. The juice of barley grass contains beta carotene, vitamins B 1, B 2, B 6, B 12, pantothenic acid, and folic acid. This is the diet used by the world's top trainers, k9 units, and breeders — including the world famous DarkDynastyK9s, ManmadeKennels, the Dela Cruz bloodline, The Incredibullz, Carolina Bully Farms - home of ABKC champion Mo Money, Mutant Made Bullies, and more. . As Mr Robert Burbury pointed out in 2014: ‘Popina has been a great supporter of BARLEYmax developed an entire brand called Goodness Superfoods around BARLEYmax. CSIRO’s participation in the Cooperative Research Centre for Food Innovation identified a novel starch which was a candidate fermentable food ingredient. The project was undertaken by scientists from CSIRO’s Division of Plant Industry (Canberra) and the Division of Health Science and Nutrition (Adelaide). People commonly take them for health-related reasons. The fibre was present as soluble and insoluble non-starch polysaccharides as well as oligosaccharides and there was a significant level of sugars promising good consumer acceptance through taste. While Popina Superfoods remains a key manufacturer for the BARLEYmaxTM cereal, the BARLEYmaxTM grain is now being licensed to other manufacturers including Plus Nutrition, Bodhi’s Bakehouse and SunRice. Provides the fuel for the body to rebuild from the cellular level. A program of conventional plant breeding led to the development of BARLEYmax™, a high fibre wholegrain with high levels of resistant starch. The next key achievement for BARLEYmaxTM was establishing a major licensing arrangement with the brand Goodness Superfoods, manufactured by the Victorian-based company, Popina Foods, a Melbourne-based family-owned business established in 1983. Furthermore, Popina have been involved in discussions surrounding the possibility of exporting manufactured Goodness Superfoods products directly to the UK. These authorities specify intakes throughout the life cycle to ensure optimal health status. The Barley Max capsules (240 qty) also boast of a 2 month supply for one person. In modern societies, cooked foods are frequently eaten promptly which is not the case with the Africans. The interest in the health potential of dietary fibre comes largely from the pioneering work of a group of British medical officers working in colonial south and east Africa more than 50 years ago who were struck by the radically different health problems experienced by the native Africans and the Europeans living in the same environment. Common dietary supplements include vitamins and minerals (such as vitamin C or a multivitamin), botanicals (herbs and plant products, such as St. John’s wort), and substances that come from a … Obesity, heart disease, stroke, type 2 diabetes and cancer are the leading causes of preventable death. The Hungry Microbiome: Resistant starch feeds the beneficial bacteria of the large intestine. [Music plays CSIRO logo and text appears: We asked CSIRO], [Image changes to outside Popina Food Services building. Guaranteed 100% authentic with fast nationwide delivery. The research program was awarded a CSIRO Medal for Research Achievement in 2010. Consumers in Australia have been able to enjoy the benefits of foods containing BARLEYmax™ since August 2009 and there are now BARLEYmax products for sale in Japan, the USA, Singapore and Malaysia. Better health for Australians, greater benefits for farmers. It's been over 12 years in the making with scientists from CSIRO devoting their life work to breeding it, testing it, growing it as a commercial harvest, and finally working with a food company to create interesting new products that showcase its benefits. The young barley grass in this product is dried and milled into a fine powder that could be mixed into cold water or your favorite liquid beverage. In Australia rates of colorectal cancer are amongst the highest in the world and the incidence is rising, especially among younger age groups. Most commercial starches contain <30% amylose but some maize varieties are high in amylose starch through a genetic modification which increases amylose synthesis at the expense of amylopectin. The BARLEYmaxTM UJV and Austgrains relationship was, as Austgrains Managing Director Warren Hannam pointed out a perfect fit. IGA, Foodworks), Purchasing online via the Bodhi’s Bakehouse website (. BarleyMax is a whole food concentrate made from the juice of young barley grass and alfalfa. Dietary fibre is an essential nutrient and recommendations for increased fibre consumption are promoted in the USA and many industrialised and developing countries. Obesity alone cost Australian society and governments over $8.6 billion in 2011-12, while in 2005 the cost of diabetes was $10.6 billion. Jozsa AJ, Rao P, Topping DL, 1998, PCT/AU98/00503 Health supplement. Optimal doses of barley as a food or supplement have not been established for any condition. Replacing refined grains with eating more wholegrains, like barley, is a good example of a simple change to make. Step 3 -The next stage (Step 3) was to grow sufficient barley for a feeding trial in pigs. These include the expansion of the BARLEYmaxTM concept into South Africa, North America and Europe. ‘. BarleyMax® is a certified organic whole-food concentrate made from the juice of young barley grass and alfalfa providing one of the widest spectrums of naturally occurring nutrients available in a single source. Herb-All Organic Trading Corporation imports the best quality young barley powder in the world from no less than Australia Step 2 – After growing sufficient grain, Step 2 was a feeding trial in rats where the new barley was compared with established fibre sources and commercial barley varieties. The rich scent, vibrant colour and fresh taste of BarleyMax are living proof it's pure nutrition and health promoting power. BARLEYmax® is the first successful commercial ingredient from this research and development program. Additional phases of testing confirmed the superior health properties associated with BARLEYmaxTM products, as well as highlighting the product’s naturally sweet taste. Sourced from New Zealand; certified organic by BioGro, the leading organic certification body in New Zealand; contains vitamins, minerals, chlorophyll, and carotenoids; reduces the risk of coronary heart disease This unmeasured fibre was a form of starch which escaped small intestinal digestion and entered the large bowel where it was digested by the microflora. Opting for Barley Max in order to attain good health status is therefore a perfect option that everyone should opt for.